I am currently in a YouTube class. In there, they teach us how to navigate YouTube, gain exposure and hopefully make money. This morning our teacher emailed this link to us:
Click HERE to go to said link.
Basically, its a guy who works for YouTube giving a presentation on viral videos. There are 3 things that make a video go viral.
1) Unexpectedness: Accordingly, there are 2 days worth of video uploaded every minute on YouTube. So, in order you stand out, the video has to be unexpected and unique.
2) Tastemakers: These are people like Jimmy Kimmel and Tosh.0 who talk about and share videos. This brings the video to a lot wider audience.
3) Participation. Viral videos allow for community participation. It inspires people to remix, cover, parody, etc the original. Instead of just being a consumer, people can now participate in a cultural event.
That's about all he talks about. I found it interesting and wanted to share it.
But that's just my opinion...